Self-Employed and Stuck? 4 Parts of Marketing You Actually Need to Know

Self-Employed and Stuck? 4 Parts of Marketing You Actually Need to Know

Marketing is a big umbrella that covers many, many different things. When coming up with a marketing plan, it can be difficult to focus in on the aspects of marketing that you really need to learn about. This article is for any aspiring self-employed business owner who wants to do it right. This overview will help you to understand all that's involved with a marketing plan, and help you zero in on the stuff you need to learn about.

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Beat Your Weaknesses: How to Win as a Unique Self-Employed Business Owner

Beat Your Weaknesses: How to Win as a Unique Self-Employed Business Owner

If you've never felt insecure when comparing yourself to others, this article isn't for you. For the rest of us normal people, we need to explore this and how it's impacting our current or future businesses. It's vital for self-employed businesses to understand their competitive advantages and disadvantages. But trying to understand this usually gets us stuck, demoralized, or frozen. Let me reframe competition and the dis/advantages of your business so that you can more easily succeed.

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From Big Picture to Small Scale: How to Be Self-Employed And Master Market Trends

From Big Picture to Small Scale: How to Be Self-Employed And Master Market Trends

This article is for those who are struggling to understand what market research means. As a small business, you need to avoid overwhelm and focus on the most relevant market data. Allow me to illuminate what works best for self-employed businesses. I'll show you how to understand your market well enough to properly steward your business. It's not just, What trends are you noticing? but also How are you noticing trends?

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