Marketing is a big umbrella that covers many, many different things. When coming up with a marketing plan, it can be difficult to focus in on the aspects of marketing that you really need to learn about. This article is for any aspiring self-employed business owner who wants to do it right. This overview will help you to understand all that's involved with a marketing plan, and help you zero in on the stuff you need to learn about.

If you've never felt insecure when comparing yourself to others, this article isn't for you. For the rest of us normal people, we need to explore this and how it's impacting our current or future businesses. It's vital for self-employed businesses to understand their competitive advantages and disadvantages. But trying to understand this usually gets us stuck, demoralized, or frozen. Let me reframe competition and the dis/advantages of your business so that you can more easily succeed.