June 26, 2024

The Competition Insider: How to Win Against the Siren Song of the Marketplace

June 26, 2024/ Maggie Karshner

Earnest aspiring business owners like yourself want to make wise decisions when it comes to launching their business. Marketplace websites can seem very attractive for those who worry about where customers will come from. Marketplaces attract just as much competition as customers. And do you really need competition? I say you don't! Allow me to illuminate what you need to know to launch a fruitful business.

July 25, 2023

The Unexpected Secret of Content Creation: Why You Should Give Everything Away Free

July 25, 2023/ Maggie Karshner

This is a blog article for those who are struggling with indecision about what to include in their content. I'll reveal the secret to having more fun creating content while also attracting your ideal client. This article will clarify the process that will attract clients through content creation.

May 23, 2023

How to Craft an Effective Elevator Speech for Your Business

May 23, 2023/ Maggie Karshner

How would an elevator speech help your business? This is a blog article for authentic business owners who are struggling to talk about their businesses in a meaningful way. Here I'll illuminate the key objectives of an elevator speech and how it can help you talk about your business. You'll discover how a good elevator speech will help you to promote your business authentically. Authentic promotion is possible whether it's a meeting with investors or a spontaneous casual interaction.

October 24, 2022

Seize Your Process! 3 Steps to Improve Your Conversion Rate

October 24, 2022/ Maggie Karshner

This is an article for those who are struggling with client inquiries that fail to become paying clients and want help to land more clients. In this article, I’ll demystify your process and show you how to describe this process to a client, which will help you to land more clients.

May 19, 2022

How to Commit to a Networking Group: 3 Reliable Criteria

May 19, 2022/ Maggie Karshner

This is an article for self-employed small business owners who are struggling with indecision about joining a networking group and want to confidently make a decision. I help you by clarifying the factors you need to consider. This will help you to decide if you should or shouldn't join that networking group.

February 23, 2022

Don't Worry About Marketing Because You've Got a Team of Horses

February 23, 2022/ Maggie Karshner

No really, you do. Let me explain...

This blog article is for those who are struggling with too many marketing ideas, and not enough time. You want to navigate your marketing with tranquility and confidence. This article will clarify your marketing, resulting in a sane, reliable strategy for marketing your self-employed business.

January 31, 2022

Stop Forcing that Sale! 5 Principles to Unleash Your Audience

January 31, 2022/ Maggie Karshner

Do you feel like you've become *that* friend. The one whom people avoid because you're always trying to make a sale? There is a better way! Ditch your sales pitch and learn how to market your business the fun and effective way!

September 27, 2021

Exploit Your Own Desire: the Insider's Reason to Ditch that MLM

September 27, 2021/ Maggie Karshner

Multi-level Marketing (MLM) can be a plenty contentious topic. Here I examine the fundamental flaw in the business model that guarantees a rep will be exploited by the company, no matter how amazing the product is.

February 23, 2021

How to Conquer Your First Foolproof Marketing Project

February 23, 2021/ Maggie Karshner

Marketing can seem overwhelming for new business owners. In this article, I demystify what works best, and set a clear path for your first marketing project. Plus one more bonus high-return marketing effort.

October 29, 2020

How to Get Strangers on the Internet to Hire You

October 29, 2020/ Maggie Karshner

Getting a stranger on the internet to become a client is tricky. They need to find you, learn about you, and come to trust you. A super effective way to achieve all three of these goals is to embark on what’s called “content marketing.” In this article, I resize content marketing to fit self-employed businesses. Start this investment in the future of your business!

September 21, 2020

How to Conquer Simple Strong Website Analytics

September 21, 2020/ Maggie Karshner

Website analytics can be nebulous and overwhelming. In this article, I hone in on what's most important for self-employed business owners: understandable and useful data! Conquer your analytics with this simple strategy.

January 24, 2020

Do People Really Know How to Understand Your Offering?

January 24, 2020/ Maggie Karshner

When describing your business it’s more impactful if you frame it in a way that your ideal client can readily identify that they want what you do. Using t-shirts as an analogy I dig into how you can frame your offering in a way that highlights what makes it a big deal, what your key differentiators are, and why the listener should care about your offering!

November 26, 2019

Want to Feel Calmer? Learn How to Trust Your Marketing Inertia!

November 26, 2019/ Maggie Karshner

Marketing your business can often feel like a process of fits and starts. When we learn about the inertia that’s inherent in marketing we can find calm in the flurry or lack of activity that comes from marketing.

April 26, 2018

How to Get an Excellent Logo

April 26, 2018/ Maggie Karshner

First time business owners often don’t have any experience in logo design or branding. This article considers if getting a logo should be at the top of your priority list. And if you do need a logo, I offer tips on what to expect from the logo design process.

February 19, 2018

How Do I Pick the Best Name for My Business?

February 19, 2018/ Maggie Karshner

Picking a name for your business is a very important decision. And it shouldn't be the thing that's holding you up from launching your business. This article covers some important things to consider when picking a name for your business, as well as a basic strategy for developing and testing a business name.

December 13, 2017

SEO for the Self-Employed Non-techie

December 13, 2017/ Maggie Karshner

How does your website get discovered by search engines? It's called SEO or search engine optimization and it's some thing you actually have control over. Learn more about how to help the search engines understand your website better.

September 29, 2017

Casting a Wide Net Could Tank Your Business: Don't Appeal to Everyone!

September 29, 2017/ Maggie Karshner

It might seem that casting a wide net is a good strategy for building your client base, but in actuality, if you try to appeal to everyone, you attract no one. Here's how this operates, and how to focus on a singular ideal client to make sure you do land the clients you deserve.

February 27, 2017

Don't Be a Slimy Salesman: Utilize Modern Sales Tactics

February 27, 2017/ Maggie Karshner

I see many self employed business owners shying away from the notion of "sales." Our collective image of sales seems to include the slimy salesman, however this is not reflective of modern sales strategies. Leave behind the image of Depression Era Sales and learn about modern sales tactics that encourage you to embrace your integrity.

September 30, 2016

The Basics of Successful Networking

September 30, 2016/ Maggie Karshner

Networking can be a baffling undertaking for self employed business owners. Learn the basics of successful networking to have your business thriving in no time!

Mar 31, 2025

Beat Your Weaknesses: How to Win as a Unique Self-Employed Business Owner

If you've never felt insecure when comparing yourself to others, this article isn't for you. For the rest of us normal people, we need to explore this and how it's impacting our current or future businesses. It's vital for self-employed businesses to understand their competitive advantages and disadvantages. But trying to understand this usually gets us stuck, demoralized, or frozen. Let me reframe competition and the dis/advantages of your business so that you can more easily succeed.

Feb 26, 2025

How to Find the Spirit of Your Business: 3 Key Aspects to Focus On

You're self-employment curious, but you're not even sure what your business is or does. It's not clear to you what your business does and what it means to know what it does. You want to have confidence in knowing the general form of your business. I'll help orient you to the basics of your business. This also addresses what's required of the Executive Summary and Company Description sections of a business plan.

Blog