This is a blog article for those who are struggling with indecision about what to include in their content. I'll reveal the secret to having more fun creating content while also attracting your ideal client. This article will clarify the process that will attract clients through content creation.
Read MoreNo really, you do. Let me explain...
This blog article is for those who are struggling with too many marketing ideas, and not enough time. You want to navigate your marketing with tranquility and confidence. This article will clarify your marketing, resulting in a sane, reliable strategy for marketing your self-employed business.
Read MoreDo you feel like you've become *that* friend. The one whom people avoid because you're always trying to make a sale? There is a better way! Ditch your sales pitch and learn how to market your business the fun and effective way!
Read MoreMarketing can seem overwhelming for new business owners. In this article, I demystify what works best, and set a clear path for your first marketing project. Plus one more bonus high-return marketing effort.
Read MoreGetting a stranger on the internet to become a client is tricky. They need to find you, learn about you, and come to trust you. A super effective way to achieve all three of these goals is to embark on what’s called “content marketing.” In this article, I resize content marketing to fit self-employed businesses. Start this investment in the future of your business!
Read MoreWhen describing your business it’s more impactful if you frame it in a way that your ideal client can readily identify that they want what you do. Using t-shirts as an analogy I dig into how you can frame your offering in a way that highlights what makes it a big deal, what your key differentiators are, and why the listener should care about your offering!
Read MoreMarketing your business can often feel like a process of fits and starts. When we learn about the inertia that’s inherent in marketing we can find calm in the flurry or lack of activity that comes from marketing.
Read MoreIn this case study, I apply the factors discussed in last month’s blog article to a real world example. Analyzing what goes right, rather than what goes wrong, in sales is a powerful way to better understand your role as salesperson.
Read MoreNone of us want to be the slimy salesman. But as business owners some amount of salesmanship is necessary. In this post I dig into how you can know if you’re being slimy, too hands off, or juuuuust right!
Read MoreFirst time business owners often don’t have any experience in logo design or branding. This article considers if getting a logo should be at the top of your priority list. And if you do need a logo, I offer tips on what to expect from the logo design process.
Read MoreHow does your website get discovered by search engines? It's called SEO or search engine optimization and it's some thing you actually have control over. Learn more about how to help the search engines understand your website better.
Read MoreAre people finding your blog on social media? Make it easier for people to find and share your blog on their favorite social networks. Let them do the work of promoting your blog for you!
Read MoreIt might seem that casting a wide net is a good strategy for building your client base, but in actuality, if you try to appeal to everyone, you attract no one. Here's how this operates, and how to focus on a singular ideal client to make sure you do land the clients you deserve.
Read MoreI see many self employed business owners shying away from the notion of "sales." Our collective image of sales seems to include the slimy salesman, however this is not reflective of modern sales strategies. Leave behind the image of Depression Era Sales and learn about modern sales tactics that encourage you to embrace your integrity.
Read MoreIntroverts often find networking events daunting. This post is focused on strategies for more pleasurable networking for introverts and other folks who find networking events draining or difficult.
Read MoreNetworking can be a baffling undertaking for self employed business owners. Learn the basics of successful networking to have your business thriving in no time!
Read MoreWhen in business by yourself, social media can seem daunting, yet an important part of doing business. I cut through the fluff, and explain how to leverage social media for solo entrepreneurs without getting overwhelmed.
Read MoreMaggie Karshner is a self-employment coach based in Seattle and Tacoma, Washington. She specializes in coaching solo entrepreneurs and owner-operated small businesses in industries such as real estate, mental health therapy, massage therapy, yoga, doulas, and non-profit.
Maggie's coaching practice encompasses one on one coaching, group coaching, and asynchronous learning via the member area of the website.
As seen on King5's New Day NW and in The Seattle Times.
You're self-employment curious, but you're not even sure what your business is or does. It's not clear to you what your business does and what it means to know what it does. You want to have confidence in knowing the general form of your business. I'll help orient you to the basics of your business. This also addresses what's required of the Executive Summary and Company Description sections of a business plan.
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If you've never felt insecure when comparing yourself to others, this article isn't for you. For the rest of us normal people, we need to explore this and how it's impacting our current or future businesses. It's vital for self-employed businesses to understand their competitive advantages and disadvantages. But trying to understand this usually gets us stuck, demoralized, or frozen. Let me reframe competition and the dis/advantages of your business so that you can more easily succeed.