There are so many things to do when starting a business. Doing the right thing for your stage of the business' development can help conserve energy, bring greater success, and less stress. For those in the just getting started phase, here's what you should be focusing on.
Read MoreMarketing can seem overwhelming for new business owners. In this article, I demystify what works best, and set a clear path for your first marketing project. Plus one more bonus high-return marketing effort.
Read MoreYou didn't become self-employed to become a sales professional! And yet, here you are. You have a lot of sales skills already that you might not recognize. Let me show you how to leverage your skills to help you drive client conversions.
Read MoreHow do you have a good vacation? Especially when there's nowhere to go? I've got the answer. It's called an email sabbatical and it's about to revolutionize your work/life balance.
Read MoreDecision making is a challenge for anyone, but the stakes are the highest for business owners. If you're tired of fretting, stressing, and wondering if you made the right choice, I have a solution. It's not a quick fix, but by turning inwards you can find your own repository of wisdom. Read on to learn how to take the first step!
Read MoreGetting a stranger on the internet to become a client is tricky. They need to find you, learn about you, and come to trust you. A super effective way to achieve all three of these goals is to embark on what’s called “content marketing.” In this article, I resize content marketing to fit self-employed businesses. Start this investment in the future of your business!
Read MoreWebsite analytics can be nebulous and overwhelming. In this article, I hone in on what's most important for self-employed business owners: understandable and useful data! Conquer your analytics with this simple strategy.
Read MoreAre you feeling overwhelmed working an 8-hour self-employed day? Maybe you feel like you're working endlessly, but it's never enough? It's time for you to adopt the 5-Unit Day.
Read MoreAnti-racism is a hot topic at the moment. It might feel like self-employed folks are on the side-lines with not enough time, money or influence to make an impact, but this is not the whole story. Read on to learn about self-efficacy, and how it will make the world a better place.
Read MoreYou got to the heart of your motivation by reading Breakthrough Productivity: How to Motivate with Your Heart. Now you want to really conquer that task list. In this article, I cover a few key strategies that can help us get out of our own way and really get things done!
Read MoreProductivity can be elusive at times. It can be easy to skip this fundamental step: identifying why. If we don’t know why we’re doing the things on our to-do list, we’ll lack all motivation to be productive. Start here on your productivity journey. In next month’s article I’ll cover how to use this foundation to really take off!
Read MoreMany of us have the idea to start a business, but few of us even try. What’s getting in your way? In this article, I clear the path from a common source of hesitation.
Read MoreEarlier this month I was interview by Brandon from Life Coach Path on behalf of the National Coach Academy for their Coach Interview Series. Read Maggie’s full interview for her advice for new and aspiring coaches!
Read MoreMany self-employed white business owners might feel like their business is too tiny to do anything substantial for Black History Month. In this article, I’ll lay out my two-pronged approach to celebrating Black History Month in February, and every day of every month!
Read MoreWhen describing your business it’s more impactful if you frame it in a way that your ideal client can readily identify that they want what you do. Using t-shirts as an analogy I dig into how you can frame your offering in a way that highlights what makes it a big deal, what your key differentiators are, and why the listener should care about your offering!
Read MoreNetworking often seems to come naturally for extroverts. But being a people lover doesn’t mean that networking doesn’t still come with pitfalls! In this article, I tackle the overwhelm and impersonality that can often plague extroverts so that you’re cultivating high-quality connections and not just a high quantity of connections.
Read MoreMarketing your business can often feel like a process of fits and starts. When we learn about the inertia that’s inherent in marketing we can find calm in the flurry or lack of activity that comes from marketing.
Read MoreYou’re probably already talking to yourself whether you notice it or not. If you say more supportive things, you’re likely to go further. Learn how!
Read MoreIn this very unusual-for-me blog post, I share my current reflections from a place of grief.
Read MoreIf you’re striving to make your networking efforts even more impactful, then this is the blog post for you! Learn how to improve the memorability and accuracy of your networking efforts.
Read MoreMaggie Karshner is a self-employment coach based in Seattle and Tacoma, Washington. She specializes in coaching solo entrepreneurs and owner-operated small businesses in industries such as real estate, mental health therapy, massage therapy, yoga, doulas, and non-profit.
Maggie's coaching practice encompasses one on one coaching, group coaching, and asynchronous learning via the member area of the website.
As seen on King5's New Day NW and in The Seattle Times.
If you've never felt insecure when comparing yourself to others, this article isn't for you. For the rest of us normal people, we need to explore this and how it's impacting our current or future businesses. It's vital for self-employed businesses to understand their competitive advantages and disadvantages. But trying to understand this usually gets us stuck, demoralized, or frozen. Let me reframe competition and the dis/advantages of your business so that you can more easily succeed.
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Marketing is a big umbrella that covers many, many different things. When coming up with a marketing plan, it can be difficult to focus in on the aspects of marketing that you really need to learn about. This article is for any aspiring self-employed business owner who wants to do it right. This overview will help you to understand all that's involved with a marketing plan, and help you zero in on the stuff you need to learn about.