Salesmanship: the Good, the Bad, and the Absent
/None of us want to be the slimy salesman. But as business owners some amount of salesmanship is necessary. In this post I dig into how you can know if you’re being slimy, too hands off, or juuuuust right!
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This article is for the cautious first-time business owners who don't want to "risk it all" in launching their business. You're struggling with a fear of risk, especially in the case of litigation. You want to move forward and put protections in place confidently. I'll enlighten you regarding the risks you're exposed to. Then I'll further soothe your fears by describing the many methods you can use to protect yourself and your business. By the end of this article, you'll know risk-reducing actions and be able to move forward with confidence!